The “SMEG 500” previewed in Paris on the 30th May 2013, during an exclusive event at Colette, the famous concept store on Rue Saint-Honorè;.
This collaboration stems from the interest that Fiat has always cultivated for the world of design, not only applied to the automotive industry but also in other "fields". SMEG, known for its extensive technological and design know-how, is capable of creating ad-hoc solutions to meet any aesthetic and functional need, has proved to be the ideal partner with which to achieve this ambitious project.The two Made-in-Italy advocates already met in the 1950s (the years of mass automobile production and of “white goods” development) when Fiat, with the invaluable collaboration of SMEG, also manufactured refrigeration products.